Most Effective Lawyer Marketing Strategies to Grow Your Practice

In a legal setting, where the competition is cutthroat and only the big sharks win, attracting a client with a very limited budget and word of mouth is almost impossible. Most of the lawyers take matters into their hands and kick-start the marketing with traditional style marketing.

They opt for print media along with some local TV ads, both these methods are outdated, ineffective, and quite expensive. This experimentation also diverts their attention from the practice, they exhaust the budget and eventually struggle with a bad reputation.

As a lawyer, marketing has changed in the digital age. Now, owning a law firm and focusing on winning will not earn you more clients. Instead, the right lawyer’s marketing strategy, allocating a good budget and relying on digital marketing platforms, is the only way you can gain more clients.

To help you evaluate how important digital marketing is for the business, here is a rundown of legal lawyer marketing in terms of numbers. These numbers will prove not just the importance of a digital marketing platform but also the importance of a winning digital marketing strategy for your business.

• Majority of law firms believe social media marketing works effectively for lawyer marketing but the results show otherwise.
• 83% of legal firms believe hiring a third-party, marketing expert company brings much better results as compared to hiring an on-site marketing team.
• 45% of legal firms believe in a follow-up marketing style to close deals with clients who abandoned the deal midway.
• 65% of law firms believe in online marketing only.
• Almost 91% of legal firms believe satisfied customers can be retained, earning them a much better overall profit.
• More than 95% of law firms believe in focusing on budgeting compared to methods of maximizing ROI based on platforms.

Most Effective Lawyer Marketing Strategies to Grow Your Practice

Although these stats are very helpful in understanding the current market situation and legal service landscape. However, you need a solid marketing strategy to outshine your competitors.

Within this blog, we will highlight some of the best and most effective lawyer marketing strategies that can help any law firm grow its client base in no time.

1.   Set Smart Goal

Setting a goal for your business will help you not just measure the progress but also determine the success of your marketing campaigns. For a smart goal, you need to set an end goal along with the time duration and its practicality. If the goal is too ambitious, this might be a direct hit on the achievability, so the goal is unrealistic. Similarly, if you are setting goals that are out of scope or too vague, you will be wasting the potential of your marketing campaign.

2.   Plan a 360-degree Marketing

For planning a lawyer marketing strategy, the focus should never be on just one medium or platform. You need a digital marketing plan that covers all the platforms including website, social media, and paid and organic marketing. Moreover, a good marketing plan should not just reach out to potential clients who might be in need but also follow up plans for people who have shown prior interest in the services.

3.   Give Time for Testing

Once the marketing plan is ready, try to invest some time in testing. Almost all the ads platform offer A/B testing facilities. With these testing methods, you can easily experiment with different data sets and audiences. With each audience and ad, you can track the results and see the progress. Generally, A/B testing might affect your budget in the first few days but in the long run, the acquired data will offer favorable results, helping you save a lot of money.

4.   Plan a Budgeting Strategy

Budgeting is a very important part of the marketing plan. Usually, budgeting across different platforms is done regardless of the service and potential client base. Some law firms end up dividing the budget equally across all platforms. However, experts believe that each platform has its targeted audience. In the case of legal services, social media platforms do not offer favorable results.

5.   Work On Organic Growth

Paid marketing, running ads, and investing a lot of budgets will help you get instant results. However, if you wish to get long-term results, your focus should be on organic growth, specifically on SEO. With the right SEO strategy, you will get to best results in the long run without spending any money on ads.

Bottom Line

The above-mentioned strategies are perfect for boosting your client base with the right lawyer marketing. However, as a beginner, it is better to work with professionals who can understand your business better and implement the right strategy at the right time. If you are struggling with lawyer marketing, experts at SEO WebMakers can help you boost your client base.

FAQ’S

How Can the Right Marketing Strategy Help Your Law Firm?

The right marketing strategy can help the company in attracting clients and reaching out to specifically targeted potential clients. An effective plan must have complete coverage including digital marketing, print ads, digital ads as well as SEO.

What Is The Most Effective Form Of Lawyer Marketing?

There are so many different constituents that make an ideal marketing plan. However, for lawyer marketing, digital ads are considered the most effective. With the help of suitable digital ads, you get to optimize your marketing cost-effectively and laser-target your audience.

What Are Different Types Of Ads Used For Lawyer Marketing?

Multiple digital platforms allow ads i.e. Google, YouTube, Facebook, Instagram, and LinkedIn. Each forum has its significance so, most of the marketing experts use a mix of everything. However, for paid marketing, Google ads and organic marketing SEO are considered the most effective.