We understand that coming up with blog topics can be a challenge, especially with so much legal knowledge in your field. However, we’ve found that there are a few approaches that can help you find inspiration.
1. Scenario-based approach:
Consider a scenario that your average client might find themselves in. For instance, if you’re a tax attorney, you can think about a situation where your client receives a letter from the IRS. Write down the first question that comes to your client’s mind – for example, “Is this letter really from the IRS?” And voila, you have a topic for your blog post: “3 Ways to Verify the Legitimacy of an IRS Letter.”
This strategy works for all areas of law, from business to family law and estate planning. The idea is to put yourself in your client’s shoes and answer their most pressing questions. This will show your readers that you’re the right lawyer to help clear up their confusion and alleviate their concerns.
2. Build on your ideas:
Once you have a question or scenario in mind, you can easily expand on it to create multiple blog topics. For example, your client might have other questions related to the IRS letter they received, such as “What type of letter is this?” or “Why does the IRS use this particular language?” Any of these questions can be turned into a relevant blog post. Don’t be concerned if your topics overlap, repetition will only reinforce your expertise.
Remember, people are mostly interested in the basics. They want to know that you’ve mastered your field and can help them in common situations.
We hope these strategies will help you come up with interesting blog topics. But if writing blog posts is not your cup of tea, we’re here to help. Contact us to learn how we can support you.